When you accept a payment from a customer, you’re getting much more than just funds. Your payment platform is also collecting their name, email, company name, and any number of other data fields you have set up.
Repeat customers are more likely to convert with a business again, and spend more per transaction than new customers. Plus, a happy repeat customer often refers others to your company. That’s why it’s important to leverage your customer data from payments to reach past customers.
Here are a few ways you can take advantage of Customer Export in Omni to increase sales:
1. Create Targeted Ads in Google
By uploading a list of your customers to Google Adwords, you can create ads that your customers will see on Google, YouTube, and Gmail. Plus, you can create “similar audiences” to target ads to people who Google knows is similar to your customers.
Using email addresses is a great way to target ads instead of casting a wide net to people you don’t know. Repeat customers are responsible for 40% of a retail store’s revenue. That’s why it’s so important to stay top-of-mind to your customers through targeted ads.
For the best results using Google Ads, create multiple iterations of your ad to test which works best for your audience. Then, be sure that your ads are optimized for mobile. Google offers a number of resources to help you get started creating effective ads.
2. Start an Email Marketing Campaign
When you export your customer list, you can import it into email marketing programs like MailChimp and Constant Contact. Email is one of the most effective means of marketing to customers and delivers some of the highest rates of ROI.
Your email provider probably has a number of great templates and guides for you to get started. Here are some ideas to get you started emailing your customer list:
- Monthly product spotlight
Highlight a seasonal or high-margin item to get people in your store.
- Sales & promotions
Run specials on items you need to move inventory for.
- Holiday reminders
Don’t let your customers forget that you have the perfect gift holidays like Mother’s Day and Valentine’s Day.
- Secret sales/insider info
Send your email subscribers details about a new item to build anticipation.
- Personalized content
Collect data like birthday information to personalize emails that feel extra special.
Need inspiration? Just sign up for the email lists of some of your favorite brands, and take note of which emails you love to open and click.
3. Advertise on Facebook and Instagram
Facebook is one of the most cost-effective tools to advertise your business. Facebook has an enormous audience, which have all shared a lot of data with the site. That means that Facebook is exceptionally good with letting you build audiences that will be receptive to your ads. Plus, with multiple places for the ads to appear on Facebook along with Instagram, people have more opportunities to click on ads.
Best of all, according to a study by Wordstream, Facebook ads have some of the lowest cost per click of any platform. That means that not only will people see and click your ad, but it can cost less than your ads on Google or other social media sites.
You can easily upload a customer list to Facebook to create a Custom Audience. Use ads to target these customers and entice them back in for a repeat visit. After all, repeat customers are 9 times more likely to convert than a first time shopper and spend more over time, according to smile.io.
You should also try out Lookalike Audiences. Lookalike Audiences are when Facebook takes your customer data, finds out what your customers have in common, and then builds a new audience of people who have never bought from you who would be interested in your company. Lookalikes are a great way to efficiently spend money on building business.
Ready to get started? Find out how to export customers from your Omni account. Or, learn more about all the things that Omni can do: Omni Integrated Payments