Trying to Find the Best Merchant Services Platform?
Keep these points in mind!
According to recent statistics, credit cards issued in the United States alone hold a value of approximately $2.92 trillion. Add that to the fact that 83 percent of Americans aged 30-49 own a credit card, and you have a customer segment with a spending power that can tangibly contribute to your business’ growth.
That’s why if you are looking to sign up with a modern merchant services provider, you need to make sure your payment systems are equipped with a few essential features.
Here are seven key features you should look for in your payment processing platform.
Make Sure It’s an Integrated Payment Platform
The first thing you should look for in your new credit card processing service is its ability to integrate with other key business tools. Overall, an integrated payment platform makes your payments faster and more efficient. But when paired with the other features on this list, it also brings a few additional advantages to the table.
With such a merchant services system, you no longer have to do any reconciliation of invoices. You also don’t have to go through redundant data entry to receive your payment in your merchant account.
This allows you to save time on your payment processing activities. Further, it helps you complete your payments with virtually just a few clicks.
Look for Omnichannel Payments and Multichannel Payments
Omnichannel payments let you offer customers multiple ways to pay. Customers have more flexibility in how they shop and pay, likely leading to more revenue.
It keeps you from having to run after different payment systems to get your payments in order. It also lets you analyze the performance of different avenues quickly.
Remember that having a POS system that supports the key forms of payments that are best for your audience and able to be flexible in adding new ones later down the road goes a long way.
There are several ways to accept payments today, including but not limited to digital wallets, phone and mobile payments, and ACH payments. Your best bet is to look for a system that can support a wide variety of payment types and doesn’t limit you to using only 2-3 ways to pay. While you may not need to pay attention to all aspects of this process now, over time that could change.
Overall, this lets you broaden your horizons and expands your ability to accept all kinds of credit cards and alternative payment methods in the long run.
Look for Mobile Payments Support
With the evolution of various business models and the need to go cashless for better business management, mobile payments are a necessary feature in the payments market.
To be clear, mobile payments encompass pick-up-and-go-payments and allow you to tap into a broad variety of services that range from mobile card swipers to tablets and more. The idea is to have the flexibility to accept payments from anywhere in addition to accepting payments without a physical card being present.
Mobile payments work best with an integrated payment platform. Pairing up both of these features gives you a formidable payment system that can cater to all your needs.
Ensure Cost Effectiveness
All payment providers hold different charges for credit card processing. It is always important to do your research to avoid overpaying for providers as you start comparing each payment processing platform.
In addition to platform service costs, you will find that most modern payment processing software comes with unique cost-saving measures. Automated features such as tip acceptance, inventory management, and auto-syncing with accounting software such as QuickBooks Online are ways payments processing software can help save you costs day-to-day.
This is usually possible due to the way these payment processors deploy their services. But it also has much to do with their backend systems. By finding a merchant that offers a payment processing platform with the key features that your business can directly benefit from rather than a generic, one-size-fits-all solution, you can make the most of your platform.
Look for Data Analytics
Payment data analytics is yet another modern feature that has made its presence known in the past few years.
By using this powerful system to analyze your payments, you can get valuable insights into your business performance and customer perception. To make this even better, you can visualize data points with the use of graphs and charts.
When paired with compatible merchant services, this feature makes it simple for you to analyze the historical performance of your business locations. It also lets you judge the effectiveness of your specific offerings, such as your loyalty programs. This helps you make effective decisions that help you grow your business with ease.
Check for Simplicity
You want to make sure that you use a platform that simple and easy to use. Simplicity and intuitive design are critical for sustainable long-term efforts.
Check for Digital Security Measures
Last but not least, you must check each system for compliance with key security measures.
Any payment processor worth their salt will ensure that you can safeguard your customers with complete compliance to the Payment Card Industry Data Security Standard (PCI DSS). This is true all providers, whether they offer their services through conventional or integrated payment platform.
This compliance ensures that your payments are processed via exclusive, secure channels to keep your customers’ financial data secure at all times.
With the inclusion of additional payment methods, other security features such as Transport Layer Security (TLS) and tokenization for encryption are also being used by a variety of providers.
Make sure that you take the time to discuss security with your preferred provider before you sign up with their services. This way, you can ensure to keep your business safe from any liabilities.
At Fattmerchant, we offer secure, modern, and swift payment solutions that can be a perfect fit for your business. Whether you need mobile payment solutions or POS credit card processing, we can fulfill all your needs. To learn more about our state-of-the-art payment process solutions, or get your free consultation, reach out to us at Fattmerchant today.