Wondering Why Everyone is Flocking to Merchant Account Providers?
Here’s all you need to know!
Regardless of the kind of business you run, you must have heard about merchant services over the past few years. With various merchant account providers coming to the forefront, you may have also seen how more and more businesses are flocking towards this payment processing medium. Those who use these services swear by their efficacy. Further, those who are yet to utilize them can’t wait to get started.
So what is it that makes these online merchant account services such an invaluable business addition? Is it modern methods? Is it sheer convenience? Here’s what merchant services do for you and how your business may benefit from them.
What are Merchant Services?
The term itself refers to a broad set of financial services for businesses. More specifically merchant services refer to financial institutions that provide merchant accounts to businesses that allow them to accept electronic and card payments.
By partnering with merchant account providers, your business gets access to another method of accepting payments outside of just handling cash. This is important if you have a brick-and-mortar store. However, it is crucial if your business operates online and needs to receive instant payment for rendered services. By turning to online merchant account services, you can steer clear of check payments and bank transfers that are often a hassle for everyone involved in the transaction.
How Can These Services Help Your Business?
Apart from the obvious benefit of letting you accept credit card payments, merchant services bring additional advantages to the table. These features help you run your operations with ease and contribute to helping you scale your business through a series of advantages.
You Can Tap Into a Larger Pool of Customers
No matter the kind of business you run, not every one of your clients has access to liquid cash throughout a typical month. That is why only accepting cash payments can steer potential clients away from your operations.
By offering alternative forms of payment you attract more customers to your business. This way, you can appeal to patrons who would otherwise think twice before parting ways with their last amount of cash.
This is super useful regardless of your business type.
Partnering with merchant account providers can have a large impact on businesses that usually deal with high-value items such as furnishings, jewelry, or high fashion. The additional payment methods can help clients who prefer not to carry cash or may not be able to afford luxuries outright. This goes a long way in increasing your sales to regulars and having your services appeal to a more significant number of customers.
You Can Manage Your Finances More Efficiently
With the evolution of financial technology, most merchant account services can integrate with your point of sale (POS) terminals. But they don’t stop there.
Most modern merchant solutions make sure that you are able to make use of additional payment methods under a single umbrella. This includes support for the latest payment features such as mobile payments and online transfers.
This way, you can use a single payment solution through multiple revenue channels for your business. Are you selling as much online as you do through your pop-up stores? Your merchant services options have got your back! Do you prefer cashless mobile transactions over card payments? All-in-one solutions will make the switch painless and easy. It gives your business the flexibility you need to handle multiple avenues of payments without having to collaborate with separate processors.
Another priceless benefit of a modern merchant service solution is how it translates into less work for you in terms of data consolidation. You no longer have to perform redundant tasks to update your daily transaction information and you do not have to put in additional hours to update everything in one spreadsheet or account software.
These systems are designed in such a way that you can see all your data in a single platform easily. All while still letting you differentiate between each payment channel. In addition, they give you the ability to judge your business’ performance in a secure yet effective way.
Some merchant account providers also let you integrate your merchant account into your financial books. Any transactions that are done through your payment system directly reflect in your books. As a result, you can see your revenues in real-time to make critical business and inventory decisions without any delay. You are also able to eliminate hours of data entry work. Not to mention reduce human error that comes from manually re-entering transaction information from your payment processing platform to your financial books.
You Can Expand Your Operations Easily
Since you can offer more payment methods, it automatically opens doors to deliver your services in more than one way both in-person and online.
The most evident example is leveraging online merchant account services while running a brick-and-mortar store. This improvement helps you take your in-store operations online so that you can reach a broader segment of customers without breaking the bank with marketing costs. But there’s more to this feature here than meets the eye.
If you choose the right kind of merchant services, you can easily branch out in any business model. With automated payments, you can offer monthly subscription packages for your products or services. With mobile payments, you can start direct delivery services without having to worry about cash handling at all.
The amount of time that you save by turning to merchant account services also helps you focus more on your operations. As a result, you can have a more hands-on approach to your business. This allows you to focus on identifying new ways to improve your processes and address any flaws that you otherwise may not have noticed.
You Can Cut Costs While Increasing Your Revenues
Not only are you able to manage your finances and increase operations with the right merchant account provider, but there are also multiple areas you will be able to cut costs and save.
When you choose an integrated payment solution that offers multi-channel payment support, you’ll save a surprising amount on the costs. You won’t have to pay different transaction fees or subscription costs to multiple providers anymore. Everything is done under one umbrella, which helps you cut back on your expenses even as you scale your business.
You’ll be able to optimize your employees’ work schedules and assign them tasks that are more suitable for their skillset. This streamlined process enables you to get the most out of your workforce investment while allowing you to improve your operations.
In an age of immense competition and increasing costs, the key is to choose merchant services that not only offer a competitive pricing plan. They should also come with an array of features and services that can support your business. This balance helps you find a Merchant Account Provider that is reliable, credible, and dependable without costing your business a fortune.
Every cent counts towards improving your business operations. This is why here at Stax, our online merchant account services are designed to provide you with all-in-one payment processing solutions and best-in-class support without costing you a fortune.
To learn more about Stax services reach out to us for a free consultation today. We will be glad to answer any questions you may have and help you make use of our state-of-the-art merchant services right away.