When running an SEO agency, you need to be prepared to cater to the needs of different businesses. This includes their primary goal to rank on the first page of search engine results pages (SERPs) such as Google. But it also calls for deep attention to the payment methods that you offer to them.
Since your business is based on digital services, it only makes sense that you support online payment solutions. This helps your digital business accept credit card and debit card payments, but sets you free from the limitations of a location-based business model.
Catering to online payment services also helps you improve your overall client experience. Here is how adding an online shopping cart can help your SEO Agency increase retention.
Why is Client Retention Important in SEO?
As an SEO professional, you know that optimization services require consistent maintenance. Even when you do your due diligence and get your clients to the first page of SERPs, you have to consistently work on their website content to sustain that achievement. Any failure to do so can result in a drop in their website rankings.
The reason being, even when your clients choose to stop focusing on SEO, their competitors don’t. These competitors can easily dethrone your clients’ websites because of this inconsistency. Thanks to the increasing awareness around SEO, most business owners understand the value of keeping an SEO agency on retainer.
Practical results are the most crucial factor here. But a great customer experience also goes a long way. If you can strike the perfect balance between these two aspects, you can make lifelong patrons out of each of your clients.
How Does an Online Shopping Cart Help with Customer Retention?
To provide your clients with exceptional customer experiences, pay attention to the touchpoint of more convenient payment methods. An online shopping cart for your professional services is an easy yet effective way to do so.
By offering different products on your website through various packages, you can provide your clients with an easy way to opt into additional services on their own.
For instance, if you provide SEO services along with pay-per-click (PPC) or social media marketing (SMM), then you can highlight those solutions on your website as packages potential customers can buy.
Seeing these services, along with an easy way to purchase them, encourages your existing and potential clients to try them out. As a result, you can upsell your services without even actively pursuing your clients.
Having an online shopping cart also improves your client’s experience, where it matters to them the most.
Shopping Cart Integration Makes Way for Discount Codes
Discount offers can be a great way to attract customers to your services. The thought of saving money is lucrative enough on its own. But when you add a sense of urgency to your offer by setting an expiration date, it can encourage customers to make a purchase more expeditiously.
A shopping cart allows you to benefit from these aspects. By offering existing clients discount codes through newsletters or promotional emails, you can show your appreciation while also encouraging them to do more business with you.
This often translates into real sales. But even when it doesn’t, the action of taking care of your customer base creates value for existing clients and adds to the advantages of staying with your company for the long haul.
Turn Your Website Into a Selling Platform
At Stax, we are committed to bringing modern yet affordable online payment solutions to digital services providers. Following this approach, our shopping cart services for SEO agencies come with an array of features that can help you deliver a memorable customer experience to your clients. Contact us today to request a Demo of our eCommerce solutions and discover an easier way to get paid online.