How Does eCommerce Work?

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Nowadays, buying online is made simple with the use of virtual shopping carts. If you’re a small business owner who wants to start selling online, you may be asking yourself “how does eCommerce work?” We’ve compiled the essential information you need to make eCommerce work for your business.

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Web Hosting. Any good eCommerce site has to start with a strong web hosting server. It’s important to look at factors such as bandwidth and reliability when looking for a web host. Without a good web host, your customers with probably get frustrated with your site’s problems and abandon their shopping cart.

Product Display. Customers can’t buy anything off your site without seeing what they are buying. As an eCommerce business owner, you have to make sure your products are easy to view so that the consumer will know what is it they are putting in their shopping cart. The more organized and appealing your website looks, the more likely a new customer will purchase something and will visit your site again.

Shopping Cart. This is one of the key elements of eCommerce. Once a customer knows what he or she wants to buy, they place the item in a virtual shopping cart and continue their purchase from there. Without the shopping cart, there would be no eCommerce happening. This is where customers put in their information and finish their purchase. If your website’s shopping cart is not easy to use or is not functioning properly, the chances of a customer abandoning their cart is high.


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Payment Processing. Online shopping carts and payment processing work together, but you can use different vendors for each, and oftentimes, doing so will even save you money. After your customer makes a transaction through your online shopping cart, the payment processing portion of eCommerce begins. This is the most important part of eCommerce because it is where payments get verified and reach your bank account. Without a payment processing service, payments cannot be authorized. Want to reduce your payment processing costs? Pairing an Authorize.net shopping cart with Fattmerchant processing and you could help you save on payment processing.

Shipping. One of the last steps in a successful eCommerce transaction is making sure the product has successfully been delivered to the consumer. When you gather the products then ship them, it is important to make sure the consumer receives what they payed for, especially if you’re a small business owner. You don’t want any bad reviews hurting your chances of future business success and growth.

If you’re a small business owner looking into eCommerce, understanding the different elements involved in an online shopping cart transaction is essential. ECommerce is made easy with Fattmerchant as your payment processor. We use Authorize.net as a gateway  to bring you reliable and affordable online processing with no markups and no hidden fees; we can build you a new shopping cart, or integrate within your existing Authorize.net platform. For more information on how your business can start saving money, check out Fattmerchant today!

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