By LeeAnn Huntoon

How Offering Digital Gift Cards Can Help Support Your Business

Many businesses are having to make adjustments to how they continue to run their company. Digital business tools have quickly become a requirement for success as more people shop online than ever before. It’s important that merchants are able to add gift card capabilities to their business models in order to continue to generate sales virtually. 

In fact, consumers spend more than $100 Billion via gift cards every year. This makes it a viable solution in today’s social climate. Gift cards are cost-effective and time-saving. Due to the required quarantine, it’s never been a better time to incorporate a digital gift card strategy into your business model. 

Fattmerchant’s desire has always been to support and help our merchants at all levels. With that in mind, we have partnered with Gift Up! to offer digital gift card capabilities to all of our current and future merchants. 

Here is how adding digital gift cards from companies like Gift Up! during this pivotal time can quickly help support and grow your business. 

Increase Sales and Revenue 

eCommerce gift cards increase revenue and provide an opportunity for sales growth. Digital gift cards not only boost sales they also help your business drive more revenue. Studies show that 72% of customers spend more than the gift card amount at checkout. Digital gift cards are often used as a discount by the receivers to buy products that they wouldn’t have considered otherwise. 

For the consumer, the benefits are simple to see: digital gift cards are easier to buy, easier to give, easier to keep track of, and are an easier forum in which to earn loyalty rewards. Digital gift cards also give your loyal customers an opportunity to support you while regular operations are on hold. 

For retailers and restaurants, the primary benefits are the additional channels through which they’re able to sell gift cards, including social platforms such as Facebook, Instagram, Snapchat, and Google Ads. 

Adding Digital Gift Cards to Your Business Is Easier Than you Think

Adding a gift card process may sound complicated, but is actually easier and faster with the right provider. Gift Up! has the ability to get your eCommerce gift card process set up and running in a matter of days. They integrate your digital gift card system with existing payment processing software and your POS system. 

Gift Up! is the simplest way to sell gift cards for your business online. Your customers can buy digital gift cards and certificates for your products and services directly from your website. You can customize your gift card to sell a fixed value (e.g. $50), custom value gift cards, and sell your products and services in any currency and on any website or social platform.

With flexible delivery options, you can send gift cards via email or download them to a customer’s smartphone. Selling digital gift cards can also boost brand awareness. Design beautiful digital gift cards with your branding and logo on Gift Up! with flexible customization. You’ll have access to 100’s of unique designs that you can style to look the way you want. 

Digital Gift Cards Are Convenient and Secure

In the digital era, digital gift cards are a safe way to generate revenue for your business anytime, and anywhere. Unlike physical gift cards that are easily lost or stolen, digital gift cards are secure and convenient. Your customers can send or receive digital gift cards via direct email or SMS text.  Your business can then track redemption via the Gift Up! app.  

To support businesses, Gift Up! Is waiving it’s usual 3.49% fee for Fattmerchant members’ first $5000 in gift card sales. You’ll also be able to link your Gift Up! through Fattmerchant’s Omni Marketplace, and still get your same low-cost subscription-based processing for your company’s virtual gift card sales.  

Join 10,000+ other businesses from all around the world and get up and running in 5 minutes – there’s nothing to lose; use our software with no monthly or setup fees.

Use the free Gift Up! app (Google Play & Apple) or your POS terminal for in-store gift card validation & redemption. It’s super simple and you can use any device; your mobile, iPad or PC/Mac.

As always we are here for you and will do whatever we can to help your business succeed during this time of uncertainty. Stay in the conversation by following us on Facebook, Twitter, and Instagram and hear the latest in Fattmerchant news, products, and more. 

Interested in finding out more about our products and services to help your business thrive? Reach out to us today. We will be happy to answer your questions and help you see how we can best support your business.