The dog days of summer mean the start of back to school sales and the fall shopping season. 55% of shoppers plan their back to school shopping around Prime Day, 4th of July, and Labor Day sales. Big box retailers are known for their flashy commercials and bargain deals on school supplies. But small businesses and retailers can compete to take advantage of the back to school season, too.
Automate Your Inventory
Counting inventory can be one of the most time-consuming parts of daily operations. But automation can put those hours back into your day for selling. Integrated point of sale systems track your inventory levels and apply discounts during your sale. And once your inventory drops below a preset level, the system will autofill a new order. You’ll never be out of stock again, and you’ll also save money on your supply chain costs.
Create FOMO with Short Promotions
If you create flash sales or short promotions, your customers won’t want to miss out on getting a great deal. Buy-one-get-one offers are great for moving inventory and enticing customers, especially for back to school. And shoppers love free items – and even prefer it over discounts. You’ll move inventory while still turning a profit.
You can also research tax-free shopping days for special deals and promote the sale over the email. And if your promo is for a limited time only, customers will be even more incentivized to snag a good deal while they can. It’s FOMO in action.
Integrate Your Terminals
Nothing is more annoying than when your credit card terminal breaks down. Legacy hardware systems aren’t just prone to wear and tear – they can also leave you vulnerable to data breaches because of outdated security measures. Check to make sure you’re not using obsolete terminals that could leave you and your customers’ data vulnerable. And if you’re looking for a new solution, make sure it’s the right fit for your business.
Perfect Your Email Marketing
Email marketing is the quickest way to get the word out about your upcoming sale. Platforms like MailChimp will automatically send out your message to your customers and potential customers. Creating emails is easy too, with templates ready for you to drag and drop exactly what you want, like product photos or videos. You can even test out your emails with the rest of your team before you send them out to customers. Your emails will spread the word about your amazing sale and get people excited to visit your store.
Go Mobile to Bust Lines
No one likes waiting in line, even if there’s a great sale going on. Besides being fully staffed the day of your promotion, you can go mobile with credit card swipers to check customers out to avoid lines forming. Mobile payment processing apps mean that you can get out from behind your counter to help customers. You can manage and accept payments from anywhere in your store or take it on the go.
With summer drawing to a close, back to school sales are a great opportunity for retailers to get a jump on promotions and prep for the fall. The start of a new school year also means the holidays are right around the corner, so it’s never too early to start preparing. Once you get these processes in place, your store will be running like a well-oiled machine. With your staff already ahead of the game, you won’t only be ready for the school year, but Black Friday too.
Check out how you can make operations at your retail store even easier with our integrated payment solutions!