How to Optimize Your Online Store

online shopping

An online presence is a must-have for any business, especially retail. But even after you’ve set up your online store, you should continually update and improve it to make the most of your online presence. In this blog, we’ll explore some of the simple changes you can make to optimize your online store to increase sales and boost revenue.

Refresh Your Website’s Navigation

An optimized online store is easy to navigate, whether it’s on a desktop computer or a mobile device. Your navigation needs to be clear and organized as well as mobile-friendly. If your site’s navigation doesn’t make sense, customers won’t be able to browse your products, much less make a purchase.

Consider putting the most sought-after item category as the left-most option; this will appear at the top of the menu on mobile. Check sales data or website traffic stats to determine which most-visited pages you include in your navigation.

online shopping and ecommerce

Test Your Checkout Flow

A quick, convenient checkout caps off a great customer experience for your online store. But having too many steps, requiring too much information, or not offering enough payment options can ruin your customers’ experience. If you haven’t already, you should go through your own checkout process as if you were a customer.

Open a new browser window on your mobile phone and navigate through your website. Add items to the cart, try out the search function, and tap through the menu. Go through checkout and make sure there aren’t any points that are difficult to get through.

Set Up Cart Reclamation

Most shopping carts end up abandoned, meaning your customer never completes the checkout process. In fact, 75% of carts were abandoned in 2018. Some reasons people abandon carts include that the shipping will take too long; the total price ended up higher than they were expecting; or, they simply got distracted away from their phone.

But, there are a few strategies to curb cart abandonment and win back some of those lost sales. You can automate emails that remind customers of their full cart, or send an email offering free shipping to lure customers back to the checkout page. You’ll make up some of those lost sales without chasing after customers.

Offer a Flash Sale

Flash sales and special offers can give your online store a boost in sales. This is especially true if you’re struggling to sell certain items in your inventory. Integrated technology can show you exactly how many sales you’ve made month-over-month, along with refunds and outstanding payments. You can take that data and drill down even further to discover which of your products are selling and which aren’t. From there, you can set up flash sale events, discounts, or other promotions for your online store to move inventory.

eCommerce and online shopping have radically changed retail as we know it, and business owners need to adapt to stay competitive. But a few simple changes can completely refresh and optimize your online store so you don’t miss out on a sale.

If you’ve just set up an online store, finding the right credit card processor is crucial to run your online business. The right processor can save you money on transactions and give you the tools you need to land more sales. Learn more about our eCommerce solutions.

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