By allison

Your Small Business Technology Toolkit

In today’s day and age, small business owners face a plethora of options when it comes to technology and tools to help them grow their businesses. Here are a few key areas you can focus on, including building a strong online presence, utilizing payment processing technology, and staying connected with customers!


Building an Online Presence

According to retailers, 82% of customers conduct research online prior to purchase – meaning that a strong online presence is a key part of the buyer’s journey. Having a website is the first step in helping buyers find your business online!


The end goal of building your online presence is to create multiple ways for a potential customer to find you. One easy way to do this is by consistently posting relevant content to your website or blog that your potential customer could be searching for. For example, if you own a pool company, you might write a post on the importance of weekly pool cleanings – and in turn, this can help you develop credibility and provide a way for a customer to find you and your services!


Another way to do this is through online reviews – regularly asking your best customers to write you a review on your platform of choice (Yelp, Google, etc.) helps potential customers find you and compare you to other vendors! The benefits of having a happy customer and their feedback about your business on the internet are worth their weight in gold.


Utilizing Payment Technology

Payment technology can refer to a number of different things, from how you accept payments at your business to how well you know your customers. No matter how big or small your company may be – understanding the value of your customer and your monthly business trends can ultimately help you make smarter decisions about how to grow your business in the long run.


Selecting the ideal payment technology company can be daunting, but to get started, you will want to ask yourself a few questions:


  • Does my current merchant credit card processor provide me with information in a way that I can easily make decisions about the future growth of my company?


  • Can this solution easily integrate with all of the ways I’m currently processing payments?


  • How does this solution fit into how I currently run my business today?


Most traditional merchant services providers do not have an option for you to view all of the important data points about your business easily – so finding a provider that can provide you with powerful technology, great service and transparent pricing can be an integral part of your business’ long term success.


Staying Connected with Customers

Customer loyalty is a big part of building your brand, and staying connected to your customers via email marketing and social media are two ways to do that! Keep your brand top of mind with relevant offers sent through email or fun posts on your Facebook page. This is a simple, relatively low-cost way to remind your customers to pay you a visit!


People typically sign up for emails to receive promotions – so sending promotional emails or posting special offers via social media can be a great way to help boost your sales during the slow season. However, loyalty can mean so much more than a friendly face that comes into your store or restaurant every once in awhile. By engaging with your brand on a regular basis, these customers are likely to spend 300% MORE than the average customer and purchase 90% more frequently than the average buyer.


These are just a few ideas to help you get started on building out the perfect technology toolkit for your business. Tweet us @fattmerchant – what tools do you use to help you run and grow your business?

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