Are you noticing an increase in abandoned carts on your online store? Do your customers add expensive items only to leave them behind? Do you see a decline in conversions even though your e-commerce website sees an influx of customers?
These issues are pressing and disconcerting problems to address promptly in an e-commerce business.
Fortunately, there are ways to discover where customers are dropping off your website without checking out. Based on automated tools, some of these solutions help you track your website’s visitors with their consent. This way, you can understand their behavior and reactions to the content of your online store.
But understanding customer behavior is not solely about automated tools. Understanding your audience also lets you find out why your e-commerce store is going through cart abandonment.
Here are a few tips to understand the customer behaviors behind abandoned carts. These suggestions will also help you to engage and retain these customers. They can help incentivize customers to come back to your online store.
How to Find Trends in Abandoned Carts
Start by checking if the abandoned carts are a site-wide issue or a limited product problem.
You might find that most of the carts contain similar products. If that is the case, then there is likely an issue with the product or its pricing.
But if the issue is consistent with a variety of items, then it points to a more significant problem in your online store. You will want to be looking at site-wide pricing, shipping procedures, and return policies.
You could also set up conversion tracking through reliable tools such as Google Analytics. This particular solution helps you identify your visitors’ behavior on your e-commerce website. This tactic also lets you understand their reaction to a specific product page. Factors such as time spent on the page and buttons clicked help you know what is going through your potential customer’s mind.
Remember that you can also use your e-commerce store to track user behavior and compare product abandonment. Such tools could also come from reputable third-parties. This solution can also help you understand your visitors’ perception of your website.
Tips for Bringing Back Customers Who Don’t Checkout
One of the worst-kept secrets of the web is how websites reach out to customers who have abandoned carts after adding items to them. According to a popular super-saver tip, customers who are looking for discounts should deliberately leave items in their cart. They are likely to receive a discount coupon email from the online store to encourage the completion of their purchase.
Unfortunately, this holds true for most online stores.
To attract and retain these customers, aim to develop discount programs for your e-commerce website. Remember that your customers may want a simple discount code email to make a purchase.
A few businesses may find that they can not discount specific products. If you find yourself in this situation, send gentle reminders periodically through email. You could also send a notification when the pricing of the item drops on its own over your e-commerce store.
By following these simple tips, you can ensure to resolve abandoned carts issues within your business.
At Fattmerchant, our custom reporting options make it easy for you to access the data that matters most to your business. Through our Omni Analytics, you receive a report on payments, inventory, item categories, and deposits. These reports allow you to drill down into the specifics.
Please feel free to Call Fattmerchant today for a free consultation. We will be glad to understand your requirements and provide solutions that fit your needs the best.