A payment gateway is a must-have for online stores. 80% of US internet users are expected to make an online purchase in 2021 alone. And the best way for online stores to take payments is with a payment gateway.
Payment gateways facilitate online transactions while protecting sensitive cardholder data. This means customers can securely buy items from your store without the risk of identity theft.
You can think of payment gateways as a middleman between your store and your customer’s credit card. Such solutions are increasingly important as eCommerce and online transactions continue to rely on credit card payments and general payment solutions to simplify payments.
The modern business owner must think about aspects such as payment processor partners, PCI compliance, and point of sale transactions in addition to various payment methods as credit card transactions and general commerce continues to evolve.
Thankfully, those who run retail stores, have instances to process credit card payments, and seek to grow their business in a simple and straightforward fashion, can rely on partners like Stax to guide them and simplify their payment processing operations.
What is a Payment Gateway Account?
It’s an account or a payment processor solution that allows you to accept debit card and credit card payments from your customers in online and brick-and-mortar settings.
When connected to a website or a point of sale (POS) system, the gateway processes the credit card’s keyed-in or physically captured information safely and securely. If the transaction is authorized, the solution initiates the process of transferring funds into your merchant account.
This is a simple solution that works for businesses and their customers.
The gateway performs this function by connecting to the debit card or credit card network such as Visa, MasterCard, Discover, and American Express. It also reaches out to the credit card issuer, which is the issuing bank or financial institution that provided the card to your customers.
After connecting to the network and issuer, the gateway verifies the validity of the customers’ credit card information and overall details.
Once the gateway receives an answer from the issuer regarding the availability of funds and the authenticity of the information, it passes on the acceptance or the rejection of the transaction to you and your customer. This allows you to confirm whether a transaction has been validated.
While the process involves intensive PCI compliance security and encryption methods to connect with the credit card issuer, the gateway ensures simplifying the process to the front-end. This ensures that you don’t have to go through complicated procedures to complete your transactions at any point in time.
For instance, if the customer is processing the credit card payment online by themselves, they can enter the card details and then wait for just a few seconds before learning whether their credit card payment has gone through or not. Since the gateway is usually integrated within your website or app, this doesn’t require your customer to go through any complicated processes. They need to enter necessary information such as their name, card number, card expiration date, and CVV code.
Similarly, suppose the transaction is being performed through payment hardware such as a POS terminal. In that case, it only takes a few seconds after swiping, dipping, or tapping the card to know if the transaction is authorized or not. This process also doesn’t ask for any complicated details and requires the card to be present with an authorized user.
Due to this mechanism, the gateway acts as the backbone of any merchant account setup. Without the payment gateway’s encrypted and robust connection to the card issuer and network, it’s not possible to authorize or confirm transactions. Keeping this in mind, a gateway account is essential to every business and organization that wants to accept credit card and debit card payments.
Can Payment Gateways be bundled with other merchant account services?
Many standard merchant service providers bundle these services with their online or in-person hardware solutions from the start. These offerings are mostly seen with online payment gateways.
However, they are also available for brick-and-mortar solutions that ensure you don’t have to run from one provider for POS hardware and the other for a gateway account. With that being said, this model can sometimes limit your flexibility in terms of choosing a combination of solutions.
There are many hardware manufacturers that need a third-party payment gateway for their POS equipment to come to life. The process to benefit from these types of offerings is made easier by contacting payment providers rather than equipment manufacturers. These providers can help you find the right combination of hardware and software solutions that are the perfect fit for your needs.
Whether you want to use your gateway account in an in-store or online setting, you must pick your gateway account with support for multiple networks in mind. This makes sure that you can easily accept payments from major networks and don’t have to turn away any customers.
How Does a Payment Gateway Work?
Payment gateways are the intermediary between your store and your customer. The gateways authorize the customer’s payment and encrypt the cardholder information. It then confirms the payment with the issuing bank and deposits the money into the merchant account. The gateway itself, besides being secure, is an easy way to facilitate online transactions for your store.
Why Should I Use a Payment Gateway?
Payment gateways secure your transactions so you can stay PCI compliant. Any business that handles cardholder data needs to be compliant with PCI Data Security Standards. Using a gateway is the best way to do this for your online store. The gateway encrypts the cardholder’s data so the information stays safe and secure.
Payment gateways also give your customers a quick checkout experience. Adding too many steps, like creating an account to check out, can bring down a customer’s experience. This can make them less likely to want to shop at your store again – and less likely to finish their transaction. But payment gateways don’t disrupt the checkout process. Instead, they allow you to seamlessly accept payments and encrypt the information so checkout is easy and secure.
What is a Payment Gateway Fee?
The payment gateway fee largely depends upon the provider that you choose. With that, the fee payment model usually stays the same across different payment gateway providers.
For instance, it is a usual practice for payment gateway service providers to attach a fee to each transaction that gets processed by the solution. In many cases, this includes a percentage of the whole transaction amount and a flat rate on top. Some providers can also include their additional pricing on top.
This fee can also change due to various other factors. For instance, if you are processing a Visa or a MasterCard payment card, the fee may stay on the average rates mentioned above. But if you accept payments through an AmericanExpress card, the charges may rack up to a higher amount.
Different tiers of payment cards also play their part. Some credit cards that fall under the processor’s rules are considered “qualified” and have their payments processed at a lower fee. Whereas, other cards are deemed “non-qualified” and have their transactions completed at a higher charge.
Other charges such as monthly subscription fees may also apply to a payment gateway solution. This particular fee is usually quite nominal and may fall across a wide range. With that being said, these estimates can easily change depending on the provider that you end up selecting. While this is usually a small charge, it’s important to compare it with other providers to make sure that you are not paying more than your fair share of costs.
There are also several other fees that may relate to a payment gateway account. Some services set a monthly minimum threshold for processing payments at their usual transaction rate. If this threshold is not met, you may need to cover additional charges out of pocket. Many payment gateway services maintain this model to protect their expected revenues. If a business cannot fulfill their expectations with the number of transactions, these payment gateway solutions tend to recover their losses through this monthly minimum fee.
There are also other fees related to payment gateway solutions that can depend on the provider and your business industry. While most of the additional fees are not high in cost on their own, they can run past a certain level when you add them all together. That is why it is important to remember these charges and see what other providers might offer in terms of overall cost.
As mentioned above, the overall fee for your payment gateway account varies on the provider themselves. This makes it incredibly important to do your due diligence and learn about all the involved costs before you sign up with such a service.
What Should I Look For in a Payment Gateway?
When it comes to choosing a payment gateway, security is a huge concern. You need to be PCI compliant as a business owner, so ensuring the payment gateway you are using encrypts cardholder data is a must.
You should also make sure your payment gateway integrates with your shopping cart. Many online shopping carts allow for customization so you can create a branded experience from end to end.
Stax’ payment gateway easily integrates with major eCommerce platforms like Vend, WooCommerce, and Shopify.
Your payment gateway and payment processor should allow for easy integration when it comes to using their technology. Some merchant service providers charge a fee for setting up or providing you with a payment gateway, with a recurring charge every month. Be on the lookout for this extra fee.
Payment gateways are absolutely necessary for online stores and eCommerce. And the right processor can help you save money on credit card processing without adding on extra fees.
How Do I Integrate With a Payment Gateway?
Integrating a payment gateway solution to your business isn’t difficult. Several payment providers come with an integrated option, which means that you do not have to buy your hardware POS equipment and your payments account from different solutions. This is especially true for online payment gateway services, which are offered directly by payment processors without hardware requirements.
Whether you are finding a payment gateway solution for a brick-and-mortar solution, an online store, or a hybrid business that caters to both models, you do not have to go through strenuous processes if you know what you are doing.
While a payment gateway for an in-person solution often comes in a ready-to-use offering, setting up an online payment gateway is also not difficult. You need to sign up with the service and integrate its back-end solutions on your website.
From there, you can quickly start accepting credit card and debit card payments on your terms through your shopping cart. Payment gateway solutions also allow you to accept recurring payments conveniently, which adds to their overall ease of use.
With that, it is essential to remember that you might have to choose between different types of solutions when it comes to online payment gateways. Some payment gateways may allow you to integrate the interface within your website itself. Whereas others might redirect the customer to the payment gateway’s page.
How Simple is it to Optimize Credit Card Payments through a Payment Gateway?
Overall, integrating a payment gateway into your day-to-day solutions is not a necessarily challenging task. While the first few steps may seem stressful, you can breeze through them with the help of the right provider. As long as you reach out to a solution that strikes the perfect balance between a user-friendly and cost-effective approach, you can ensure to process customers’ payment transactions with the utmost peace of mind.
If you are thinking about fees or payment types, in addition to PCI compliance and securing payment information, remember that payment solution providers like Stax are there to help.
Stax ensures you understand more about merchant account providers and the payment options available so that you can best optimize your e-commerce sites, process payments, and have easy-to-use solutions that help your small business thrive.
With Stax Pay, it’s now easier than ever to implement payment gateways and online shopping carts, with no setup fees or contracts.
Whether you’re starting up an online store or looking for the best integrated payments solution, the right payment gateway will make checking out convenient for customers. Learn more about our retail payment processing solutions.
To see if Stax Pay is a fit for your retail business, fill out the form below to request a custom quote.